Effective logo design begins with thorough research to understand the problem and create a confident, well-supported solution. This approach increases the likelihood of your approval and project success in the real world. This might begin with research into the field of work you do, competitors, your USP, or anything else deemed important to the business.
Here comes the part where Maria gets out the pen and paper and explores a whole range of ideas - many of which you will never see. This stage is hugely important and ensures that you get the most creative and unique solution possible! Once this has been completed, Maria will share a number of suitable designs with you.
At this stage, Maria will sit with you and discuss the potential ideas and your thoughts on what has been produced. This is a collaborative process and usually there are just some tweaks before the final logo design is created.
You will be sent a full set of brand files to include versions suitable for print or on-screen viewing. These may inlcude rectangle/square/icon versions depending on the design and varying colour combinations allowing you plenty of scope for the design of marketing material.
Brand guidelines are crucial as they ensure consistency across all marketing and communication materials, reinforcing brand identity and recognition. They provide clear instructions on using brand elements like logos, colors, and typography, maintaining a cohesive and professional appearance.
Creative Edge will provide a set of brand guidelines tailored specifically to your business.
Whether you need printed material like business cards/flyers or you need content for social media, look no further. Creative Edge will created a streamlined body of materials for you to ensure there is brand consistency throughout your business. Everything you need to reach your audience – on websites, social media, email campaigns or in person.
